Elementary, Watson? Basic Mistakes in Data Analysis 

Numbers soothe our confidence. In a world full of uncertainties, Statistics provide us with reassuring insights, soothing our cerebral cortex: consumer surveys give us a scientific view of our customers, big data sheds light on consumer relationships, and Google Analytics presents a clear picture of what’s happening on our website.  Not quite so.  Data Analysis […]

Getting Ready for Marketing Automation: A Comprehensive Guide

The implementation process of a marketing automation system in organizations is complex. The level of complexity depends on the type and number of existing data systems and CRMs in the organization, the number of data sources from which information is gathered, and the extent to which data collection and organization have been prioritized over the […]