Data-driven Marketing: Start Training Today 

Before diving into the world of data-based marketing, let’s start with an intriguing story: This morning, I entered a parking lot.  What’s intriguing about it? Let’s ask the sentence itself, a marketer, a programmer, a legal expert and a data analyst.  Entering the parking lot: The same situation, different interpretations  The mundane and everyday situation […]

Marketing in third Sector: Five Things NGOs and NPOs need to Know 

Marketing and the third sector are not terms typically associated with each other. Marketing is generally seen as a means to increase profits in the business sector, while the third sector refers to organizations that operate without the intention of generating profit. However, those involved in associations, nonprofit organizations (NPOs), Non-governmental organizations (NGOs) and volunteer […]

12 Insights Uncovered During the Marketing Strategy Process

On one hand, strategy is the foundational planning for any marketing or business action. On the other hand, it is a word that has lost its respect due to excessive use that diluted its significance. Marketing strategy has become a shallow document that merely recommends platforms that everyone already uses and clichéd brand values that […]

Managing Online Crises: Five Lessons to Learn from Tarantino’s  Mr. Wolf 

It can happen to anyone, especially at the most unexpected moment: a human error causing a major setback, a technological malfunction leading to damages, a lack of attention resulting in problematic visibility — and countless other ways to create online crises. What should you do when faced with a n online crisis? Be Mr. Wolf.  […]